Instead of looking at the players form ahead of the Turin battle these coming days, let’s find out what brands will be represented when it comes to racquets, strings and apparel.
Eight players walk into the Inalpi Arena from 15–22 November, and between them they carry four racquet brands, five apparel labels and six footwear brands – plus one very notable absentee in the racquet counts. Here’s the gear map for the 2026 Nitto ATP Finals.
The racquet count: HEAD 3, Babolat 2, Yonex 2, Tecnifibre 1
No Wilson. No Dunlop, no Prince, no Solinco. For a brand that still owns the biggest shelf in most pro shops, being shut out of the eight-man singles field is the headline number of the week, and it’s a story that has been building all season.
| Player | Frame | Strings (where known) |
|---|---|---|
| Alexander Zverev | HEAD Gravity Tour 100 mold | Hawk Touch mains / VS Touch cross (tensions vary) |
| Carlos Alcaraz | Babolat Pure Aero 98 | Babolat RPM Team 1.30 25/23 kg |
| Ben Shelton | Yonex EZONE 98 | Yonex PT Rev / PT Pro (54/57 lbs) |
| Daniil Medvedev | Tecnifibre T-Fight 305S | Tecnifibre Razor Soft 1.25, 21 kg |
| Flavio Cobolli | HEAD Radical Pro | Signum Pro Firestorm 25 kg |
| Arthur Fils | Babolat Pure Aero 98 | Babolat RPM Blast, 24/22 kg |
| Frances Tiafoe | Yonex Percept 97 | Yonex PolyTour Pro 1.20, 19 kg |
| Rafael Jodar | HEAD Speed MP (pro stock) | HEAD Lynx Tour 1.30 23 kg |
Two small details worth chewing on. First, HEAD’s three players use three different silos (Gravity, Radical, Speed) which is exactly the kind of spread a brand wants from its top-eight representation. Second, Alcaraz and Fils are on the same frame: the Pure Aero 98, 16×20, the control-oriented member of the Aero family. That’s two of eight on one retail model, and no other model appears twice.
At the other end, Tecnifibre’s lone flag-bearer is Medvedev.
Zverev’s gold-and-purple Gravity
Zverev arrives as World No. 1, Roland Garros and US Open champion, and the walking advert for HEAD’s limited-edition Gravity Tour Zverev 2026, the gold/purple flip paint job released earlier this year. It’s a cosmetic edition: same Auxetic 2.0 layup underneath. He hasn’t made the switch to that cosmetic yet and has been playing with his old racquets. We will see if this changes in 2027.
Apparel: five brands, no clear winner
| Brand | Players |
|---|---|
| adidas | Zverev, Jodar |
| On | Shelton, Cobolli |
| Lacoste | Medvedev, Fils |
| Nike | Alcaraz |
| lululemon | Tiafoe |
ON having two of eight in the singles field is a genuinely strong return for a brand that haven’t been in tennis for so many years. The awkward part is that Turin is the farewell tour.
Shelton’s last dance in On
This is the gear story of the week. Shelton’s four-year On partnership ends after Turin; the brand has confirmed the split, and he is expected to move to New Balance from 2027, with a signature shoe reportedly part of the deal. So the all-black Lights Out kit and The Roger Pro 3 he wore in New York are effectively the last of the line. Watch what he wears in Italy closely – it’s the final data point before the New Balance era begins in Australia.
The other On athlete is Cobolli, the only Italian in the singles draw with Sinner sidelined. He’s also the field’s only Signum Pro string user.
Shoes: six brands, four different approaches
| Brand | Players | Model (reported) |
|---|---|---|
| adidas | Zverev, Jodar | Defiant Speed 2 (custom outsole) / adizero Ubersonic 5 |
| On | Shelton, Cobolli | The Roger Pro 3 / The Roger Pro 2 |
| Nike | Alcaraz | Vapor 12 |
| Lacoste | Medvedev | AG-LT23 Ultra |
| Asics | Fils | Gel Resolution X |
| K-Swiss | Tiafoe | Ultrashot 4 |
Shoes are where the field is most fragmented. Players generally endorse models then use some kind of custom shoe built from an earlier version of that model. One interesting story is that Tiafoe left Nike almost two years ago and still has no official footwear deal, yet he plays exclusively in K-Swiss, which keeps making him player-edition Ultrashots 4s with a “Big Foe” mark, color-matched to his Lululemon kits.
The nerdy bits
- Tension spread: Tiafoe at 19 kg is the loosest of the known setups, Alcaraz the tightest at around 24 kg. Medvedev and Fils sit in the middle at 22 kg.
- String brand diversity: Babolat RPM (twice), Tecnifibre Razor Soft, HEAD Lynx Tour, Yonex PolyTour Pro, Signum Pro Firestorm. Five brands, five very different profiles.
- Pro stocks to drool over: Jodar’s Speed MP is reportedly the TGT/PT 339 pro stock.
- Biggest brand gap: no Wilson in singles. If you’re building a “what the pros actually play” narrative for 2027, that’s your opening slide.
Want more info on what gear the pro’s are using?
